Ahhh Summer! It's finally here. Time to hit the beach. As usual, we dedicate the July issue of Fun Facts to Trips! In 2016, over 169,000 seniors participated
in trips operated by Centers in the MySeniorCenter Network. That's up 22% from 2015. The average number of trips offered per
nearly tripled since 2008 to over 23 trips per year. Clearly, a trip program is a valuable and exciting part of a Center's offerings. In this updated issue we'll look
at trends for fee-based trips, participation patterns, and which types of trips are most popular.
Let's have a look.
Welcome to...Fun Facts - the
More than half of the questions we receive about trips are related to money, such as "How much should we charge?" and "What do other Centers charge for overnights?"
Here's what we found out about trips and fees:
The biggest takeaway from this information is that trip prices on average were actually less expensive in 2016! Most likely as a result of slightly lower gas prices.
This is great news as total revenue from trips has increased as a result of the increase in participation.
As we pointed out in the introduction, trip participation is at an all-time high across the Network. While prices have come down,
we wondered if there was a sweet spot for maximum participation. This next graph shows participation by fee range across the Network in 2016:
The distribution is fairly consistent, meaning that Centers are doing a great job creating trips to satisfy many different wallets!
After a slight dip last year, the number of trips per person per year is back up to nearly 2.5. Increased frequency among regulars PLUS bringing in new people.
So who is going on all of these trips?
- 76% of trip participants are female
- 29% travel with their spouse
- Average age of participants in 2016 was 76.06
- Average age of participants in 2015 was 73.68
- 43% of all trip participants are between the ages of 70 and 79w
Trips are a great carrot for bringing new members into the fold. In 2016, there was a large increase in the number of 55-69 year olds participating in trip programs.
Nearly half of them were first-timers. That's an exciting metric!
There will not be an issue of Fun Facts in early August while we get our
toes in the water and worry about important things like whether or not the
tide's gonna reach my chair.
If you have any ideas for what you'd like in the September issue, please let us know: Fun Facts Idea.
Have a great summer!