Pencils down. Time's up. Summer is finally here! Let's get knee deep in the water somewhere.
In honor of hitting the beach, we dedicate our annual July Fun Facts issue to all of the fabulous
trips you run. We used data from 2018 to look for patterns in locations, cost and attendance as well as characteristics of the attendees.
Let's have a look.
Welcome to...Fun Facts - the Knee Deep In The Water Somewhere edition
Last year, there were 283,000 participants across 12,600 trips offered through the Network. Total partipation was up 19% from 2017. The number of trips increased AND
the average number of participants per trip increased. In 2018, the average trip had 22 passengers. It's the first time that number has gone above 20 since we started keeping track
in 2011. You keep adding trips and people keep going on them! A trip is a powerful way to draw in new members and create some revenue for the Center.
It's also a great way to increase the Center's reach into the local market, as we pointed out in
the Market Reach edition in May 2018.
Trip frequency was the highest ever in 2018. The average
number of trips for anyone who traveled with you was 2.7. Great work creating experiences that keep your customers coming back for more!
Trips cost money and finding the right price point can be a challenge. This chart shows the percentage of total day trips by dollar amount across the Network in 2018 (for trips that had a fee):
Most day trips were under $75 with an average price of $46. Multi-day excursions ranged in price from $120 - $8500 and represented 11% of all trips.
Mystery lunches, plays, casinos, cruises and shopping trips to Walmart were the most popular types of destinations in 2018. Some of our favorite individual trips from across the Network were:
Mackaniac Island, New York City, Senior Prom (many locations), Hawaiian Lua, Alaskan Cruise, Branson MO, Nashville Partytime (yes, that's what it was called) and Niagara Falls. All of those
sound like a blast!
The chart below shows the most popular trips, by type, in 2018.
So who went on all of these trips last year?
- 76% of trip participants were female
- 32% travel with their spouse
- 16% travel with a non-member guest
- Average age was up from 2017 to 77.43 years old
For more details on age, check out this graphic that shows the number of participants by Age Range:
There will not be an issue of Fun Facts in early August while we get our
toes in the water and worry about important things like whether or not the
tide's gonna reach our chair.
In the September issue we're going to recap the results of the What's In A Name survey. If you haven't had a chance to fill it out, you
can do that right here.
Have a Great Summer!