The primary goal of a Senior Center is to positively impact the lives of the seniors who attend. If a member of your Center doesn't experience any health/social benefits at the end of the year,
does that mean the Center didn't help? To answer that question, you'd need to find out more about the member's visits. Perhaps she only attended once all
year, or stopped by once a week and stayed for just 10 minutes. If so, it's unlikely the Center had a chance to work its magic.
The key to understanding your Center's impact is by measuring both Frequency and Duration:
In this issue we'll explore both of those concepts.
Also, don't forget to vote for your favorite logos! We'll recap the results next month. See the section on the left called "It's Time To Vote!" for more information and then
click on the big thumb. Go ahead - there are some really spectacular logos this year!
Welcome to...Fun Facts - the Frequency and Duration edition
How often someone comes to the Center can not only be an indication of the loyalty of your participants, but can also have a
huge impact on helping people live happier, healthier lives. And after all, that's why we all do what we do! As a first
step, we looked at the number of visits per person in 2018. The graph below shows the visit frequency of anyone
who had one or more visits in 2018 across the Network.
While 35% of visitors just come once, the average is a frequency of 27 visits per person per year across the Network. That's good, but we decided
to drill deeper and look at the visit frequency of the Centers with the HIGHEST frqeuency rate. The next graph shows results at the 25% of Centers
we call the High Frequency Traders:
That's a big difference compared to the average! The overall frequency rate for the High Frequency Traders is 115 visits per person per year.
When people show up at your Center, they can choose to participate in more than one activity. When they check in through
the touchscreen or when you sign them up for an activity through the MySeniorCenter staff system, you can report on the amount of
time that someone spends at your Center by looking at the start and end times of the activities. That's the basis for the Duration
metrics below (you can use the 'Hours' Column on the Event Statistics Report to calculate your own). The graph also shows the average duration of
a visit at the 25% of Centers with the highest duration (noted as HD).
The average visit duration hasn't varied much over the years. Across the Network, it has held steady at roughly 1.5 hours, but for the HD sites it's around 3.5 hours.
Congrats to those Centers!
Help out the Network by
voting for your favorite logos.
Your opinions will greatly benefit Centers who are looking to re-brand
in the near future. Keep an eye out for the results next month!