MySeniorCenter Fun Facts

Wednesday, February 1st, 2023

When you walk into a restaurant, meeting, party, or a Senior Center, you can immediately feel the vibe. Although vibe doesn't come from any one thing, we all feel it. It's usually a combination of aesthetics, energy, and people. Creating the vibe is art, science, and luck. At the Center, it could involve the building, energy of the participants, friendliness of the staff, background noise, and, of course, programs. When you've got the right vibe, people want to be there often and stick around for a while. That also translates into participants gaining the most benefit from your Center. Vibe, the feeling, is short for vibration, which is also a term used to calculate frequency. Frequency is not only related to wavelength, but it can also be used to describe the number of times a person participates in something - like visiting your Center. (Whoa, we just went from psychology to physics to analytics - three of our favorite things!) Combined with visit frequency, visit duration can be a useful way to gauge your Center's vibe, and more specifically, the impact on the well-being of your participants.

To summarize:

  • Frequency - How often someone comes to your Center

  • Duration - The length of each visit

In this issue, we're going to compare frequency and duration across metro status and size of Center. There's also a section at the end showing the Centers with the top 50 frequency/duration scores and how they compare to the rest of the Network.

And don't forget to vote for your favorite logos. We'll recap the results next month. See the section on the left called "It's Time To Vote!" for more information, then click on the big thumb to vote for your favorites. Go ahead - there are some spectacular logos to choose from!

Welcome to...Fun Facts - the Good Vibes edition


Something Just Like This

How often someone comes to the Center is not only an indication of the loyalty of your participants, but it also shows that you're having a huge impact on helping those people live happier, healthier lives. And after all, that's why we all do what we do. This first view looks at visit frequency by Center size for 2022. The definitions for size are:

  • Small: fewer than 10,000 duplicated visits per year
  • Medium: 10,001 to 35,000 duplicated visits per year
  • Large: greater than 35,000 duplicated visits per year

Larger Centers tend to have people who attend more frequently than smaller Centers. The margin isn't quite as large as was it past years, though. This is an indication that Small and Medium Centers have increased their efforts at getting people to come back more often.

The next graph shows visit frequency by metro status. If you don't know how the government classifies your community, check out the US Census, Stats Canada or just ask the Google.

Suburban Centers have a slightly higher frequency rate than rural or urban Centers.

Let's Stay Together

When people show up at your Center, they can choose to participate in more than one activity. When they check in through the touchscreen or when you sign them up for an activity through the MySeniorCenter staff system, you can report on the amount of time that someone spends at your Center by looking at the start and end times of the activities. That's the basis for the Duration metrics below (you can use the 'Hours' Column on the Event Statistics Report to calculate your own). The first graph shows the average duration of visits by metropolitan status:

There was a slight edge in average duration for the urban Centers in 2022 (10-15 minutes over rural and suburban). Below we can see the average visit duration by Center size:

The larger Centers not only see more people, but they tend to have visits that last almost an hour longer on average.

Simply the Best

In the human resources playbook, the opposite of a high performer is someone with high potential that you just haven't figured out how to fully unlock. We compared the high-performer sites with the high-potential sites across the Network to see what was possible when everything is aligned perfectly: building, clientele, staff, and programs. We calculated the frequency and duration metrics across the Network and then merged those into one single score per site to determine the 50 Centers with the highest combination of visit frequency and duration. In the graphs below, those top 50 Centers are the high performers.

What stands out the most is the number of people at the high performing sites that attend almost daily.

A 90-minute difference is a long time! Those Top 50 Centers are doing something to get people to stick around a lot longer than the average Center. Over the new few months, we'll dig into that more and find out what makes them different. We'll also be exploring market share - the percentage of seniors from within your community that participate at the Center. It's a great metric to know when building programs, raising funds or working with your board or City. But, before we get to that, next month we're going to highlight the winners of the logo contest. See the Let Your Thumbs Do the Walking section below for how to participate.

Let Your Thumbs Do the Walking

Help out the Network by voting for your favorite logos. Your opinions will greatly benefit Centers who are looking to re-brand in the near future. Keep an eye out for the results next month!