MySeniorCenter Fun Facts

Friday, July 1st, 2022


Remember sitting at your desk, staring at the clock and waiting for the last few seconds to run out on the school year? There's nothing quite like the feeling of hearing that final bell and knowing that summer vacation is about to start. No matter how old we get, there's still a sense of excitement and possibility when the calendar flips to July. It's summer!

While there are still COVID variants and protocols, we've gotten better at protecting ourselves and spending more time outdoors. This issue is about just that - getting out there with Trips run by the Center.

If you're looking to revive your trips program or start a new one, hopefully this will give you some ideas.

Let's have a look.

Welcome to...Fun Facts - the
Catch a Good Time
edition

Enjoy!

Good Time

As we've pointed out in past years, trips are an incredible way to help you recruit new members. From 2015 - 2019, nearly 10% of all Center members across the Network attended a trip as their first interaction with the Center. The data doesn't allow us to say that there is a definitive cause-and-effect relationship between taking a trip and joining the Center, but it makes a pretty strong case.

In 2019, the last full year that trips operated, there were nearly 13,500 trips offered across the Network. Towards the end of 2021, some trip programs resumed and that has continued into 2022. Halfway through the year, there have been about 4000 unique trips across the Network. It's well off of the 2019 pace, but the comeback is on.

Under the Boardwalk

Trips cost money to operate and finding the right price point to charge can be a challenge. This chart shows the percentage of total trips by dollar amount across the Network in 2019 (for trips that had a fee):

Roughly 40% of all trips so far in 2022 have been free, but for day trips that cost money, the average price was $22 (lower than previous years). 9% of ALL trips so far in 2022 have been multi-day and those prices range from $75 - $4100. Some of the big ticket items have been: Mackinac Island, NYC Weekend and Broadway Show, New Orleans Getaway, and River Cruise (not sure what river). Interestingly, the number of people per trip does not vary based on price. The average number of people holds steady at 20-22 people regardless of the price point.

Knowing when to run a trip is also a consideration. Some destinations are seasonal in nature and make for obvious choices, but filling up your calendar with a diverse set of locations for your traveling customers can take some work. The chart below shows trip participation by month over the past 12 months:

When we first started tracking this in 2010, trip participation was almost non-existent outside of the summer. Now, it's pretty busy all year!

School's Out

There have already been some great trips this year. Aside from those listed above with big price tags, here are some of our favorites: Narragansett Lighthouse Cruise, Newport Playhouse, Turkey Train, Drine-in (combination of drive-in and dining?), Taste of Milwaukee, Hidden Cleveland, Churchill Downs, Mississippi River Cruise, and Boeing Factory Tour. Great stuff. There were also hundreds of casino, theatre, dinner, baseball, and mystery trips. Great job everyone!

The chart below shows the most popular trips, by type, in 2022.

A Pirate Looks at Forty

So who tends to go on all of these trips?

  • 73% of trip participants were female
  • 31% travel with their spouse
  • 16% travel with a non-member guest
  • Average age is 75.2 years old

For more details on age, check out this graphic that shows the number of participants by Age Range for participants in the past 12 months:

Next Month

There will not be an issue of Fun Facts in early August while we get our toes in the water and worry about important things like whether or not the tide's gonna reach our chair. We hope you'll be able to indulge your passions, travel or otherwise, this summer and remember what it felt like to hear that final school bell of the year.

Have a Great Summer!